Choosing the right mix of on-line affiliates: How do you select the best?

Journal of Advertising

Volumn 31, Issue 3, 2002, Pages 69-81

  Papatla, Purushottam ^a   Bhatnagar, Amit ^a  

^a UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040075926     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2002.10673677     Document Type: Article

References (33)

1. Amazon (2001), "Join the Associates Program," (June 25, 2002), [http://associates.amazon.com/exec/panama/associates/ntg/browse/-/567864/002-6417984-0082434].
2. Betancourt, Roger and David Gautschi (1990), "Demand Complementarities, Household Production, and Retail Assortments," Marketing Science, 9 (2), 146-161.
3. Blattberg, R.C. and S.A. Neslin (1990), Sales Promotion: Concepts, Methods and Strategies, Englewood Cliffs, NJ: Prentice Hall
4. Borsch-Supan, Axel and Vassilis Hajivassiliou (1993), "Smooth Unbiased Multivariate Probability Simulators for Maximum Likelihood Estimation of Limited Dependent Variable Models," Journal of Econometrics, 58 (3), 347-368.
5. Boston Herald (2000), "US Internet Shoppers Splash Out," (November 22, 2000), [www.BostonHerald.com].
6. Clemente, Peter (1998), The State of the Net: The New Frontier, New York: McGraw-Hill.
7. Dhar, Ravi and Itamar Simonson (1999), "Making Complementary Choices in Consumption Episodes: Highlighting Versus Balancing," Journal of Marketing Research, 36 (1), 29-44.
8. Dillman, Don A. (2000), Mail and Internet Surveys: The Tailored Design Approach, 2d ed., New York: John Wiley & Sons.
9. Donthu, Naveen and Adriana Garcia (1999), "The Internet Shopper," Journal of Advertising Research, 39 (3), 52-58.
10. eMarketer (2002), "A Quarter of Canadians Bank Online," (January 8, 2002), [www.eMarketer.com].
11. Forrester Research (1997), "Online Ticket Sales To Reach USD10 Billion By 2001," (June 30, 1997), [www.forrester.com].
12. _ (2000a), "Pulling in Online Gift Buyers," (December 6, 2000), [www.forrester.com].
13. _ (2000b), "Spectacular Growth for Digital Delivery," (February 7, 2000), [www.forrester.com].
14. _ (2001), "U.S. Online Retail Sales Continue to Fall," (July 27, 2001), [www.forrester.com].
15. Gartner Group (2000), "US B2C Sales to Top USS 29.3 bn This Year," (June 30, 2000), [www3.gartner.com].
16. Gomez Advisors (2001), "Online Banking Increasingly Popular in U.S.," (September 4, 2001), [www.Gomez.com].
17. Henderson, James B. and Richard Quandt (1958), Microeconomic Theory: A Mathematical Approach, New York: McGraw-Hill.
18. Hoffman, Donna and Tom Novak (2000), "How to Acquire Customers on the Web," Harvard Business Review, 78 (3), 179-188.
19. ICI (2000), "Investors Use Internet for Research," (August 11, 2000), [www.ici.org].
20. Kahn, Barbara and Donald R. Lehmann (1991), "Modeling Choice Among Assortments," Journal of Retailing, 67 (3), 274-299.
21. Katz, M. (1984), "Firm Specific Differentiation and Competition Among Multiproduct Firms," Journal of Business, 57 (1), S149-S160.
22. Kumar, V. and Robert Leone (1988), "Measuring the Effects of Retail Store Promotions on Brand and Store Substitution," Journal of Marketing Research, 21 (November), 178-185.
23. Moorthy, Sridhar (1984), "Market Segmentation, Self-Selection, and Product Line Design,"Marketing Science, 3 (Fall), 288-307.
24. Moriarty, Mark (1985), "Retail Promotional Effects on Intra and Interbrand Sales Performance," Journal of Retailing, 61 (Fall), 27-47.
25. NFO Worldgroup (2001), "Travel Sites Continue to Thrive," (June 18, 2001), [www.plogresearch.com].
26. Nielsen NetRatings (2001), "Amazon, Toys 'R Us Top Holiday eTailer List," (January 4, 2001), [www.nielsen-netratings.com].
27. Oren, S., S. Smith, and R. Wilson (1984), "Pricing a Product Line," Journal of Business, 57 (1), S73-S100.
28. PC Data (2000), "U.S. Consumers to Buy More Gifts Online," (December 6, 2000), [www.pcdata.com].
29. Russell, Gary and Wagner Kamakura (1997), "Modeling Multiple Category Brand Preference with Household Basket Data," Journal of Retailing, 73 (4), 439-461.
30. San Francisco Chronicle (2000), "Web Ads Gaining Momentum, $1.9 billion was spent in 1999, an 85.9% increase from 1998," (April 3, 2000), [http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2000/03/31/BU100661.DTL&type=tech_article].
31. Walters, Rockney G. (1991), "Assessing the Impact of Retail Price Promotions on Product Substitution, Complementary Purchase, and Interstore Sales Displacement," Journal of Marketing, 55 (2), 17-28.
32. Zeff, Robin and Brad Aronson (1997), Advertising on The Internet, New York: John Wiley & Sons.
33. Zenor, M.J. (1994), "The Profit Benefits of Category Management," Journal of Marketing Research, 31 (May), 202-213.