Vict oria's dirty secrets effect iv eness of green not -for-profit messages target ing brands

Journal of Advertising

Volumn 41, Issue 4, 2012, Pages 133-145

  Cervellon, Marie Cécile ^a  

^a INTERNATIONAL UNIVERSITY OF MONACO   (Monaco)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84876721766     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2012.10672462     Document Type: Article

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