Influence of users' perceived compatibility and their prior experience on B2C e-commerce acceptance

Studies in Computational Intelligence

Volumn 484, Issue , 2013, Pages 103-123

  Crespo, Ángel Herrero ^a   De Los Salmones Sánchez, Ma Mar García ^a   Del Bosque, Ignacio Rodríguez ^a  

^a UNIVERSITY OF CANTABRIA   (Spain)

Author keywords

Electronic commerce; Internet purchasing intention; Perceived compatibility; Previous experience; Technology acceptance model

Indexed keywords

EID: 84893086012     PISSN: 1860949X     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-3-642-37932-1_8     Document Type: Article

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