Leveraging customer knowledge – profiling and personalisation in e-business

International Journal of Retail & Distribution Management

Volumn 29, Issue 9, 2001, Pages 409-416

  Rowley, Jennifer ^a   Slack, Frances ^b  

^a EDGE HILL UNIVERSITY   (United Kingdom)

^b SHEFFIELD HALLAM UNIVERSITY   (United Kingdom)

Author keywords

Consumer behaviour; Marketing communications; Online transaction processing; Research; World Wide Web

Indexed keywords

EID: 84993032656     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550110400894     Document Type: Article

References (0)