The cost of annoying ads

WWW 2013 - Proceedings of the 22nd International Conference on World Wide Web

Volumn , Issue , 2013, Pages 459-469

  Goldstein, Daniel G ^a   McAfee, R Preston ^b   Suri, Siddharth ^a  

^a MICROSOFT RESEARCH   (United States)

^b GOOGLE INC   (United States)

Author keywords

Advertising; Compensating differential; Display; Quality

Indexed keywords

COMPETITION; DISPLAY DEVICES; IMAGE QUALITY; MARKETING; WORLD WIDE WEB;

COMPENSATING DIFFERENTIAL; EMAIL CATEGORIZATION; EMPIRICAL FINDINGS; INTERNET ADVERTISING; MARKET SHARE; MONETARY VALUE; THEORETICAL MODELING;

ELECTRONIC MAIL;

EID: 84892519123     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2488388.2488429     Document Type: Conference Paper

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