The effects of exposure time on memory of display advertisements

Proceedings of the ACM Conference on Electronic Commerce

Volumn , Issue , 2011, Pages 49-57

  Goldstein, Daniel G ^a   McAfee, R Preston ^a   Suri, Siddharth ^a  

^a YAHOO RESEARCH   (United States)

Author keywords

advertising; display; exposure; memory; recall; recognition; time

Indexed keywords

DISPLAY; EXPOSURE; MEMORY; RECALL; RECOGNITION; TIME;

ALGEBRA; ELECTRONIC COMMERCE; USER INTERFACES; WORLD WIDE WEB;

MARKETING;

EID: 79959679684     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1993574.1993584     Document Type: Conference Paper

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