Improving the effectiveness of time-based display advertising

Proceedings of the ACM Conference on Electronic Commerce

Volumn , Issue , 2012, Pages 639-654

  Goldstein, Daniel G ^a   McAfee, Randolph Preston ^a   Suri, Siddharth ^a  

^a YAHOO RESEARCH   (United States)

Author keywords

advertising; display; exposure; memory; recall; recognition; time

Indexed keywords

ADVERTISING INDUSTRY; EXPOSURE; EXPOSURE-TIME; INDUSTRY STANDARDS; PRICING SCHEME; RECALL; RECOGNITION; THEORETICAL PREDICTION; TIME; TIME SLOTS;

DATA STORAGE EQUIPMENT; DISPLAY DEVICES; ECONOMICS; ELECTRONIC COMMERCE;

MARKETING;

EID: 84863521208     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2229012.2229059     Document Type: Conference Paper

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