Pareto-principle application in non-IT supported CRM processes: A case study of a Dutch manufacturing SME

Business Process Management Journal

Volumn 20, Issue 1, 2014, Pages 129-150

  Elbeltagi, Ibrahim ^a   Kempen, Thijs ^a   Garcia, Elaine ^a  

^a UNIVERSITY OF PLYMOUTH   (United Kingdom)

Author keywords

Customer relations; Manufacturing SMEs; Non IT supported operational CRM; Pareto principle application; Qualitative research; Small to medium sized enterprises

Indexed keywords

EID: 84892391867     PISSN: 14637154     EISSN: None     Source Type: Journal    
DOI: 10.1108/BPMJ-05-2012-0043     Document Type: Article

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