A theoretical framework for customer relationship management process: Towards a conceptual framework

Information Management in the Modern Organizations: Trends and Solutions - Proceedings of the 9th International Business Information Management Association Conference

Volumn 1-2, Issue , 2008, Pages 874-886

  Alryalat, Haroun ^a   ALHawari, Samer ^a   Sheikh, Asim El ^a   AL Abdallat, Hussam ^a  

^a Arab Academy for Banking and Financial Sciences Jordan   (Jordan)

Author keywords

CRM process; Customer Acquisition; Customer expansion; Customer Retention; Process about Customer; Process for Customer; Process from Customer

Indexed keywords

COMPETITION; EXPANSION; INFORMATION MANAGEMENT; MERGERS AND ACQUISITIONS; SOCIETIES AND INSTITUTIONS;

ANALYSIS OF VARIOUS; COMPETITIVE ADVANTAGE; CONCEPTUAL FRAMEWORKS; CUSTOMER ACQUISITION; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER RETENTION; NEW SERVICES; THEORETICAL FRAMEWORK;

SALES;

EID: 84892167622     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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