Towards a definition of a CRM system life-cycle

Proceedings of the European and Mediterranean Conference on Information Systems, EMCIS 2006

Volumn , Issue , 2006, Pages

  Bibiano, Luis H ^a   Pastor, Joan A ^a  

^a UNIVERSITAT POLITÈCNICA DE CATALUNYA   (Spain)

Author keywords

CRM; Information systems; Life cycle

Indexed keywords

CONTEXTUALIZATION; CRM; CRM SYSTEMS; CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS; LITERATURE REVIEWS; RESEARCH AGENDA;

INFORMATION SYSTEMS; LIFE CYCLE;

RESEARCH;

EID: 84857515035     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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