Retail assortment: More ≠ better

Retailing in the 21st Century: Current and Future Trends

Volumn , Issue , 2006, Pages 225-238

  Broniarczyk, Susan M ^a   Hoyer, Wayne D ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84892138442     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/3-540-28433-8_15     Document Type: Chapter

References (13)

1. Boatwright, Peter and Joseph C. Nunes (2001): Reducing Assortment: An Attribute-Based Approach, Journal of Marketing, 65(July), 50-63; Correction July 2004.
2. Broniarczyk, Susan M., Wayne D. Hoyer, and Leigh McAlister (1998): "Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction", Journal of Marketing Research, 35(May), 166-176.
3. Chernev, Alexander (2003): When More is Less and Less is More: The Role of Ideal Point Availability and Assortment in Consumer Choice, Journal of Consumer Research, 30(September), 170-183.
4. Dreze, Xavier, Stephen J. Hoch, and Mary E. Purk (1994): Shelf Management and Space Elasticity, Journal of Retailing, 70(Winter), 301-326.
5. Gourville, J. & Soman, D. (2005): Overchoice and Assortment Type: When and why variety backfires, Marketing Science, forthcoming.
6. Grewal, Dhruv, Michael Levy, Anuj Mehrotra, and Arun Sharma (1999): Planning Merchandising Decisions to Account for Regional and Product Assortment Differences, Journal of Retailing, 75(Fall), 405-424.
7. Hoch, Stephen, Eric T. Bradlow, and Brian Wansink (1999): The Variety of an Assortment, Marketing Science 18(4), 527-546.
8. Iyengar, S. and M. Lepper (2000): When Choice is Demotivating: Can One desire Too Much of a Good Thing?, Journal of Personality and Social Psychology, No. 6, 995-1006.
9. Kahn, Barbara E. and Brian Wansink (2004): Assortment Structure on Perceived Variety, Journal of Consumer Research, 30(March), 519-533.
10. Koelemeijer, Kitty and Harmen Oppewal (1999): Assessing the Effects of Assortment and Ambience: A Choice Experimental Approach, Journal of Retailing, 75(Fall), 319-346.
11. McIntyre, Shelby H. and Christopher M. Miller (1999): The Selection and Pricing of Retail Assortments: An Empirical Approach, Journal of Retailing, 75(Fall), 289-294.
12. Morales, Andrea, Barbara E. Kahn, Leigh McAlister, and Susan M. Broniarczyk (2005): Perceptions of Assortment Variety: The Effects of Congruency Between Consumers' Internal and Retailers' External Organization, Journal of Retailing, forthcoming.
13. Van Herpen, Erica and Rik Pieters (2002): The Variety of an Assortment: An Extension to the Attribute-Based Approach, Marketing Science, 21(3), 331-341.