'1L=10L for Africa': Corporate social responsibility and the transformation of bottled water into a 'consumer activist' commodity

Discourse and Society

Volumn 25, Issue 1, 2014, Pages 3-31

  Brei, Vinicius ^a   Böhm, Steffen ^b  

^a FEDERAL UNIVERSITY OF RIO GRANDE DO SUL   (Brazil)

^b UNIVERSITY OF ESSEX   (United Kingdom)

Author keywords

Bottled water; branding; consumer activism; consumer capitalism; corporate social responsibility; marketing

Indexed keywords

EID: 84891914780     PISSN: 09579265     EISSN: 14603624     Source Type: Journal    
DOI: 10.1177/0957926513503536     Document Type: Article

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