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Volumn 20, Issue 3, 2011, Pages 233-252

Corporate social responsibility as cultural meaning management: A critique of the marketing of 'ethical' bottled water

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EID: 80054890818     PISSN: 09628770     EISSN: 14678608     Source Type: Journal    
DOI: 10.1111/j.1467-8608.2011.01626.x     Document Type: Article
Times cited : (57)

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