The option value of returns: Theory and empirical evidence

Marketing Science

Volumn 28, Issue 3, 2009, Pages 405-423

  Anderson, Eric T ^a   Hansen, Karsten ^a   Simester, Duncan ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Choice models; Consumer behavior; Decisions under uncertainty; Direct marketing; E commerce; Econometric models; Hierarchical Bayes analysis; Latent variable models; Marketing operations interface; Returns; Service quality; Targeting

Indexed keywords

EID: 66249102706     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0430     Document Type: Article

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