Marketing-mix of online social lending Websites

Journal of Electronic Commerce in Organizations

Volumn 8, Issue 3, 2010, Pages 15-25

  Assadi, Djamchid ^a  

^a BURGUNDY SCHOOL OF BUSINESS   (France)

Author keywords

Developing Countries; Marketing Mix; Micro lending; Microfinance; Networking; Peer to Peer Micro lending; Social Lending

Indexed keywords

MARKETING MIX; MICRO-LENDING; MICROFINANCE; NETWORKING; PEER TO PEER; SOCIAL LENDING;

DEVELOPING COUNTRIES; MARKETING; WORLD WIDE WEB;

FINANCE;

EID: 77956273989     PISSN: 15392937     EISSN: 15392929     Source Type: Journal    
DOI: 10.4018/jeco.2010070102     Document Type: Article

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