Dealing with social desirability bias: An application to charitable giving

European Journal of Marketing

Volumn 45, Issue 5, 2011, Pages 703-719

  Lee, Zoe ^a   Sargeant, Adrian ^b  

^a UNIVERSITY OF BATH   (United Kingdom)

^b INDIANA UNIVERSITY   (United States)

Author keywords

Bias; Charitable donations; Charities; Surveys; United Kingdom

Indexed keywords

EID: 79955579289     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111119994     Document Type: Article

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