Altruism and consumer purchase behavior

Journal of International Consumer Marketing

Volumn 19, Issue 1, 2006, Pages 107-130

  Powers, Thomas L ^a   Hopkins, Raymond A ^b  

^a UNIVERSITY OF ALABAMA AT BIRMINGHAM   (United States)

^b BOEING COMPANY   (United States)

Author keywords

Altruism; Cognitive moral development; Consumer ethnocentrism; Global products; Prosocial behavior; Region of origin

Indexed keywords

EID: 33750385625     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v19n01_06     Document Type: Article

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