Guilt appeals: The mediating effect of responsibility

Psychology and Marketing

Volumn 23, Issue 12, 2006, Pages 1035-1054

  Basil, Debra Z ^a   Ridgway, Nancy M ^b   Basil, Michael D ^a  

^a UNIVERSITY OF LETHBRIDGE   (Canada)

^b UNIVERSITY OF RICHMOND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845324869     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20145     Document Type: Article

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