Examining the impact of rich media on consumer willingness to pay in online stores

Electronic Commerce Research and Applications

Volumn 12, Issue 6, 2013, Pages 449-461

  Li, Ting ^a   Meshkova, Zornitsa ^a  

^a ERASMUS UNIVERSITY   (Netherlands)

Author keywords

Consumer behavior; Excitement; Informedness; Interactive media; Online experiment; Product videos; Purchase intention; Rich media; Videos; Virtual product experience; Willingness to pay

Indexed keywords

EXCITEMENT; INFORMEDNESS; INTERACTIVE MEDIA; ON-LINE EXPERIMENTS; PRODUCT VIDEOS; PURCHASE INTENTION; RICH MEDIAS; VIDEOS; VIRTUAL PRODUCT EXPERIENCE; WILLINGNESS TO PAY;

CONSUMER BEHAVIOR; ELECTRONIC COMMERCE;

PURCHASING;

EID: 84888002621     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2013.07.001     Document Type: Article

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