Enticing consumers via incomplete product experience: An investigation of online product interactivity designs

Conference on Human Factors in Computing Systems - Proceedings

Volumn , Issue , 2011, Pages 2679-2688

  Yi, Cheng ^a   Jiang, Zhenhui ^a   Benbasat, Izak ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Full interaction; Interaction constraint; Product seductiveness; Triggered interaction; Virtual product experience (VPE)

Indexed keywords

DESIGN FACTORS; FULL INTERACTION; INTERACTION CONSTRAINT; INTERACTIVITY; ONLINE PRODUCTS; PRODUCT SEDUCTIVENESS; TRIGGERED INTERACTION; VIDEO PRESENTATIONS; VIRTUAL PRODUCT EXPERIENCE;

PRODUCT DESIGN;

EID: 79958090479     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1978942.1979335     Document Type: Conference Paper

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