Price discrimination through online couponing: Impact on likelihood of purchase and profitability

Journal of Economic Psychology

Volumn 27, Issue 3, 2006, Pages 423-440

  Shor, Mikhael ^a   Oliver, Richard L ^a  

^a VANDERBILT UNIVERSITY   (United States)

Author keywords

Segmentation and price discrimination; Web promotions and coupons; Willingness to pay and consumer behavior

Indexed keywords

EID: 33646170931     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.joep.2005.09.001     Document Type: Article

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