SCOPUS 정보 검색 플랫폼

Volumn 139, Issue 3, 2002, Pages 682-687

A note on an integrated model of customer buying behavior

Author keywords

Buyer behavior; Marketing; Negative binomial distribution; Stochastic processes

Indexed keywords

BENCHMARKING; CUSTOMER SATISFACTION; MARKETING; RANDOM PROCESSES; SPREADSHEETS;

CUSTOMER BUYING BEHAVIOR;

OPERATIONS RESEARCH;

EID: 0037118568 PISSN: 03772217 EISSN: None Source Type: Journal
DOI: 10.1016/S0377-2217(01)00165-5 Document Type: Article

Times cited : (11)

References (6)

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2
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3
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- Conditional trend analysis: A model that allows for nonusers
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4
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- Morrison, D.G.¹ Schmittlein, D.C.²

5
- 0000894549
- Generalizing the NBD model for customer purchases: What are the implications and is it worth the effort?
- (1988) Journal of Business and Economic Statistics , vol.6 , Issue.2 , pp. 145-159
- Morrison, D.G.¹ Schmittlein, D.C.²

6
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- Counting your customers: Compounding customer's in-store decisions, interpurchase time, and repurchasing behavior
- (2000) European Journal of Operational Research , vol.127 , Issue.1 , pp. 109-119
- Wu, C.¹ Chen, H.-L.²

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.