Not a simple coffee shop: local, global and glocal dimensions of the consumption of Starbucks in China

Social Identities

Volumn 19, Issue 5, 2013, Pages 670-684

  Smith Maguire, Jennifer ^a   Hu, Dan ^b  

^a UNIVERSITY OF LEICESTER   (United Kingdom)

^b NONE

Author keywords

China; consumption; foreign brands; identity; middle class

Indexed keywords

CLASS; COFFEE; CONSUMPTION BEHAVIOR; IDENTITY CONSTRUCTION; PERCEPTION; SOCIAL STATUS;

CHINA;

EID: 84885376739     PISSN: 13504630     EISSN: 13630296     Source Type: Journal    
DOI: 10.1080/13504630.2013.835509     Document Type: Article

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