The heterogeneity of Chinese consumer values: A dual structure explanation

Cross Cultural Management

Volumn 17, Issue 3, 2010, Pages 244-256

  Lin, Xiaohua ^a   Wang, Cheng Lu ^b  

^a RYERSON UNIVERSITY   (Canada)

^b UNIVERSITY OF NEW HAVEN   (United States)

Author keywords

China; Consumer behaviour; Consumerism; National cultures

Indexed keywords

EID: 79952060513     PISSN: 13527606     EISSN: 17586089     Source Type: Journal    
DOI: 10.1108/13527601011068342     Document Type: Article

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