Starbucks is forbidden in the Forbidden City: Blog, circuit of culture and informal public relations campaign in China

Public Relations Review

Volumn 35, Issue 4, 2009, Pages 395-401

  Zhang, Ai ^b,c  

^a Kevin)   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

^c RICHARD STOCKTON COLLEGE OF NEW JERSEY   (United States)

Author keywords

Blog; Circuit of culture model; International public relations; Starbucks China; Web based activism

Indexed keywords

EID: 70349775510     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2009.07.004     Document Type: Article

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