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Volumn 1, Issue 1, 2001, Pages 31-45

How blacks use consumption to shape their collective identity: Evidence from marketing specialists

Author keywords

Advertising; African Americans; Consumption; Cultural boundaries and distinction; Race; Social identity

Indexed keywords


EID: 0002162779     PISSN: 14695405     EISSN: 17412900     Source Type: Journal    
DOI: 10.1177/146954050100100103     Document Type: Article
Times cited : (182)

References (17)
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  • 10
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    • Mainstream Spending Up by Minorities: Study Shows Buying of Cars and Computers Surging among African-Americans as Upbeat View of Economy Spreads
    • 28 Aug
    • Schmeltzer, John (1998) 'Mainstream Spending Up by Minorities: Study Shows Buying of Cars and Computers Surging among African-Americans as Upbeat View of Economy Spreads', Chicago Tribune, 28 Aug.: 1
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  • 15
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    • Venkatesh, A.1


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