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Volumn 42, Issue 7, 2011, Pages 1237-1250

Through the lenses of culture: Chinese consumers' intentions to purchase imported products

Author keywords

Chinese consumers; ingroup influence; product perception; purchase intention; self identity

Indexed keywords


EID: 80052056350     PISSN: 00220221     EISSN: 15525422     Source Type: Journal    
DOI: 10.1177/0022022110383315     Document Type: Article
Times cited : (24)

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