Presentation Formats of Policy Statements on Hotel Websites and Privacy Concerns: A Multimedia Learning Theory Perspective

Journal of Hospitality and Tourism Research

Volumn 37, Issue 4, 2013, Pages 470-489

  Lee, Hee Andy ^a   Au, Norman ^a   Law, Rob ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

multimedia learning; online privacy; perceived control; trust

Indexed keywords

EID: 84885141411     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348012436384     Document Type: Article

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