E-mail marketing by international hotel chains: An industry-practices update

Cornell Hospitality Quarterly

Volumn 49, Issue 1, 2008, Pages 42-52

  O'Connor, Peter ^a  

^a ESSEC BUSINESS SCHOOL   (France)

Author keywords

E mail marketing; Hotel industry; Privacy; Spam

Indexed keywords

EID: 42549108165     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/0010880407305553     Document Type: Article

References (42)

1. Baumer, D., J. Earp, and J. Poindexter. 2004. Internet privacy law: A comparison between the United States and the European Union. Computers & Security 23: 400-412.
2. Cerf, V. 2005. Spam, spim, and spit. Communications of the ACM 48(4): 39-43.
3. Chen, K., and A. Rea. 2004. Protecting personal information online: A survey of user privacy concerns and control techniques. Journal of Computer Information Systems 44(4): 85-92.
4. Cheng, T. 2004. Recent international attempts to can spam. Computer Law & Security Report 20(6): 472-79.
5. Clarke, I., T. Flaherty, and M. Zugelder. 2005. The CAN-SPAM Act: New rules for sending commercial e-mail messages and implications for the sales force. Industrial Marketing Management 34: 399-405.
6. Commission Nationale L'Informatique et des Libertés. 1999. Le Publipostage Electronique et la Protection Donnes Personnelles. Vol. 14. Paris: Commission Nationale L'informatique et des Libertés.
7. Deann-Rembert, L. 2004. Will CAN-SPAM affect you? Marketing Research 16(1): 8.
8. Dixon, J.H. 2005. Privacy laws and doing business online. Intellectual Property & Technology Law Journal 17(2): 11-20.
9. DuFrene, D., B. Engelland, C. Lehman, and R. Pearson. 2005. Changes in consumer attitudes resulting from participation in a permission e-mail campaign. Journal of Current Issues and Research in Advertising 27(1): 65-77.
10. Fingerman, D. 2004. Spam canned throughout the land? Summary of the CAN-SPAM Act. Journal of Internet Law 7(8): 1, 11-17.
11. Friel, A. 2005. The spam spat: How will marketers be affected by the fight against spam? Marketing Management 13(6): 48-50.
12. FTC issues final CAN-SPAM rules. 2005. Information Management Journal, March-April, p. 14.
13. Gratton, E. 2004. Dealing with unsolicited commercial emails: A global perspective. Journal of Internet Law 7(12): 3-13.
14. Grimes, G. 2004. Issues with SPAM. Computer Fraud & Security 5: 12-16.
15. Han, P., and A. MacLaurin. 2002. Do consumers really care about online privacy? Marketing Management 11(1): 35-38.
16. Head, M., and Y. Yuan. 2001. Privacy protection in electronic commerce-A theoretical framework. Human Systems Management 20: 149-60.
17. Hodges, J. 2004. Spam and junk mail-When will it ever end? Tax Practice Management 3(1): 27-30, 47-48.
18. Hoffman, D., T. Noval, and M. Peralta. 1999. Building consumer trust online. Communications of the ACM 42(4): 80-85.
19. IDA Singapore. 2004. Proposed legislative framework for the control of e-mail spam. Joint IDA-AGC Consultation Paper, March, Infocomm Development Authority, Singapore.
20. InternetWeek.com. 2004. Some people like spam according to a poll. Press Release, July 27. www.internetweek.com/breakingsNews/ showArticle.jhtml?articleID=26100190 (accessed September 10, 2005).
21. Kandra, A., and A. Brandt. 2003. The great American privacy makeover. PC World 21(11): 145-60.
22. Krishnamurthy, S. 2001. A comprehensive analysis of permission marketing. Journal of Computer Mediated Communication 6(2): N.p.
23. Lee, Y. 2005. The CAN-Spam Act: A silver bullet solution? Communications of the ACM 48(6): 131-32.
24. Marinova, A., J. Murphy, and B. Massey. 2002. Permission e-mail marketing as a means of targeted promotion. Cornell Hotel and Restaurant Administration Quarterly 43(1): 61-69.
25. Miller, R. 2004. First can spam suit filed. www.internetnews.com/xSP/ article.php/3322311 (accessed September 1, 2005).
26. Miller, S. 2006. An email marketing benchmark survey: Analysis and recommendations. www.marketingprofs.com/preview/?id=15&adref=1721 (accessed March 21, 2007).
27. Montague, B. 2006. Spam, spam, spam, spam... you've got mail. Sunday Times, November 19, p. A8.
28. Murphy, J., R. Schegg, and D. Olaru. Forthcoming. Quality clusters: Dimensions of email response by luxury hotels. International Journal of Hospitality Management.
29. Nettleton, E. 2005. Getting tough on spam? Database Marketing & Customer Strategy Management 12(4): 357-61.
30. O'Connor, P. 2003. Privacy and the online hotel customer: An analysis of the use of fair information practices by international hotel companies. In Proceedings of the ENTER Information and Communications Technology in Tourism Conference, ed. A. Frew, M. Hitz, and P. O'Connor, 382-92. New York: Springer Computer Science.
31. Perry, M. 2004. Pre and post CAN SPAM: An in-depth comparison of unsolicited and deceptive versus unsolicited email. Paper presented at the DMEF 16th Annual Robert B. Clarke Direct/Interactive Marketing Educators' Conference, New Orleans, LA.
32. Phelps, J., R. Lewis, L. Mobilio, D. Perry, and N. Raman. 2004. Viral marketing or electronic word-of-mouth advertising: Examining consumer responses and motivations to pass-along email. Journal of Advertising Research 44(4): 333-48.
33. PhoCusWright. 2004. From property to screen: Managing online hotel & lodging distribution. Sherman, CT: PhoCusWright.
34. Piccoli, G., P. O'Connor, C. Capaccioli, and R. Alvarez. 2003. Customer relationship management-A driver for change in the structure of the U.S. lodging industry. Cornell Hotel and Restaurant Administration Quarterly 44(4): 61-73.
35. Rainie, L., and D. Fallws. 2004. The impact of CAN-SPAM legislation. Pew Internet Project Data Memo, March. www.pewinternet.org/pdfs/ PIP_Data_Memo_on_Spam.pdf (accessed March 20, 2007).
36. Rogers, K. 2006. Viagra, viruses and virgins: A pan-American comparative analysis on the vanquishing of spam. Computer Law & Security Report 22: 228-40.
37. Sipior, J., B. Ward, and P. Bonner. 2004. Should spam be on the menu? Communications of the ACM 47(6): 59-63.
38. Spring, T. 2005. Spam law test. PC World 23(1): 20-22.
39. Swartz, N. 2003. The international war on spam. Information Management Journal 37(5): 18-24.
40. Tassabehji, R., and M. Vakola. 2005. Business email: The killer impact. Communications of the ACM 48(11): 64-70.
41. TMCnet. 2004. Mx logic finds nearly 100 percent of SPAM not compliant with new CAN-SPAM law. www.tmcnet.com/usubmit/2004/Jan/1022594.htm (accessed September 2, 2005).
42. Trans-Atlantic Consumer Dialogue (TACD). 2003. Consumer attitudes regarding unsolicited commercial e-mail (SPAM). London: TACD.