A framework for evaluating the business value of customer data in hospitality

Journal of Hospitality and Leisure Marketing

Volumn 17, Issue 1-2, 2008, Pages 4-29

  Piccoli, Gabriele ^a  

^a UNIVERSITY OF SASSARI   (Italy)

Author keywords

Business value of customer data; Customer data strategies; Information systems management; Information systems strategy

Indexed keywords

EID: 75849149725     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1080/10507050801978331     Document Type: Article

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