-
1
-
-
79957933796
-
Scanning the market
-
Bagley, C., Woods, P., & Glatter, R. (1996). Scanning the market. Educational Management and Administration, 24(2), 125-138.
-
(1996)
Educational Management and Administration
, vol.24
, Issue.2
, pp. 125-138
-
-
Bagley, C.1
Woods, P.2
Glatter, R.3
-
3
-
-
0012026992
-
Primary schools and the nature of the education market place
-
T. Bush, L. Bell, R. Bolam, R. Glatter & P. Ribbins (Eds.), London: Paul Chapman
-
Bell, L. (1999). Primary schools and the nature of the education market place. In T. Bush, L. Bell, R. Bolam, R. Glatter & P. Ribbins (Eds.), Educational management: Redefining theory, policy, practice (pp. 59-75). London: Paul Chapman.
-
(1999)
Educational Management: Redefining Theory, Policy, Practice
, pp. 59-75
-
-
Bell, L.1
-
4
-
-
5044222523
-
The impact of educational policy on headship in primary schools in England, 1994-2001
-
Bell, L., & Rowley, A. (2002). The impact of educational policy on headship in primary schools in England, 1994-2001. Journal of Educational Administration, 40(3), 195-210.
-
(2002)
Journal of Educational Administration
, vol.40
, Issue.3
, pp. 195-210
-
-
Bell, L.1
Rowley, A.2
-
5
-
-
0001786592
-
Relationship marketing
-
L. L. Berry, G. L. Shostack & G. D. Upah (Eds.), Chicago, IL: American Marketing Association
-
Berry, L. L. (1983). Relationship marketing. In L. L. Berry, G. L. Shostack & G. D. Upah (Eds.), Emerging perspectives on services marketing (pp. 25-28). Chicago, IL: American Marketing Association.
-
(1983)
Emerging Perspectives on Services Marketing
, pp. 25-28
-
-
Berry, L.L.1
-
6
-
-
84883745643
-
Research note: Marketing awareness in UK primary schools
-
Birch, C. (1998). Research note: marketing awareness in UK primary schools. Journal of Marketing Practice, 4(2), 57-63.
-
(1998)
Journal of Marketing Practice
, vol.4
, Issue.2
, pp. 57-63
-
-
Birch, C.1
-
7
-
-
21344489502
-
The development and emergence of services marketing thought
-
Brown, S. W., Fisk, R. P., & Bitner, M. J. (1994). The development and emergence of services marketing thought. International Journal of Service Industry Management, 5(1), 21-48.
-
(1994)
International Journal of Service Industry Management
, vol.5
, Issue.1
, pp. 21-48
-
-
Brown, S.W.1
Fisk, R.P.2
Bitner, M.J.3
-
8
-
-
18844437040
-
Strategic marketing planning in international schools
-
Bunnell, T. (2005). Strategic marketing planning in international schools. International Journal of Educational Management, 19(1), 59-66.
-
(2005)
International Journal of Educational Management
, vol.19
, Issue.1
, pp. 59-66
-
-
Bunnell, T.1
-
9
-
-
84996147279
-
Managing the role stress of public relations practitioners in international schools
-
Bunnell, T. (2006). Managing the role stress of public relations practitioners in international schools. Educational Management Administration & Leadership, 34(3), 385-409.
-
(2006)
Educational Management Administration & Leadership
, vol.34
, Issue.3
, pp. 385-409
-
-
Bunnell, T.1
-
10
-
-
84884993470
-
The Failure of retail internationalism in Marks and Spencer
-
Burt, S. (2002). The Failure of retail internationalism in Marks and Spencer. European Retail Digest, 35, 4.
-
(2002)
European Retail Digest
, vol.35
, pp. 4
-
-
Burt, S.1
-
11
-
-
84884997165
-
Marketing and external relations
-
T. Bush & J. West-Burnham (Eds.), London: Longman
-
Coleman, M. (1995). Marketing and external relations. In T. Bush & J. West-Burnham (Eds.), The principles of educational management. London: Longman.
-
(1995)
The Principles of Educational Management
-
-
Coleman, M.1
-
13
-
-
84972996512
-
The primary school brochure: A sample analysis
-
Copeland, I. C. (1994). The primary school brochure: A sample analysis. Educational Studies, 20(3), 387-398.
-
(1994)
Educational Studies
, vol.20
, Issue.3
, pp. 387-398
-
-
Copeland, I.C.1
-
15
-
-
33846966018
-
Marketing the school technology plan
-
DeZarn, P.E. (1998). Marketing the school technology plan. Momentum (Washington, DC), 29(2), 72-74.
-
(1998)
Momentum (Washington, DC)
, vol.29
, Issue.2
, pp. 72-74
-
-
Dezarn, P.E.1
-
17
-
-
0012026993
-
Postmodernism and educational marketing
-
Farrell, F. (2001). Postmodernism and educational marketing. Educational Management and Adminstration, 29(2), 169-179.
-
(2001)
Educational Management and Adminstration
, vol.29
, Issue.2
, pp. 169-179
-
-
Farrell, F.1
-
21
-
-
84885017575
-
Marketing in primary school
-
B. Fidler & G. Bowles (Eds.), London: Longman
-
Furse, J. (1989). Marketing in primary school. In B. Fidler & G. Bowles (Eds.), Effective local management of schools. London: Longman.
-
(1989)
Effective Local Management of Schools
-
-
Furse, J.1
-
22
-
-
0004121255
-
-
London: Open University Press
-
Gewirtz, S., Ball, S. J., & Bowe, R. (1995). Markets, choice and equity in education. London: Open University Press.
-
(1995)
Markets, Choice and Equity in Education
-
-
Gewirtz, S.1
Ball, S.J.2
Bowe, R.3
-
27
-
-
0141845908
-
-
Milton Keynes, UK: Open University Press
-
Gray, L. (1991). Marketing education. Milton Keynes, UK: Open University Press.
-
(1991)
Marketing Education
-
-
Gray, L.1
-
29
-
-
0003121439
-
School choice in the local environment: Headteachers as gatekeepers on an uneven playing field
-
Herbert, D. (2000). School choice in the local environment: Headteachers as gatekeepers on an uneven playing field. School Leadership and Management, 20(1), 79-97.
-
(2000)
School Leadership and Management
, vol.20
, Issue.1
, pp. 79-97
-
-
Herbert, D.1
-
30
-
-
0009088795
-
Secondary school prospectuses and educational markets
-
Hesketh, A. J., & Knight, P. T. (1998). Secondary school prospectuses and educational markets. Cambridge Journal of Education, 28(1), 21-35.
-
(1998)
Cambridge Journal of Education
, vol.28
, Issue.1
, pp. 21-35
-
-
Hesketh, A.J.1
Knight, P.T.2
-
31
-
-
0035540328
-
Small districts in big trouble: How four Arizona school systems responded to charter competition
-
Hess, F., Maranto, R., & Milliman, S. (2001). Small districts in big trouble: how four Arizona school systems responded to charter competition. Teacher College Record, 103(6), 1102-1124.
-
(2001)
Teacher College Record
, vol.103
, Issue.6
, pp. 1102-1124
-
-
Hess, F.1
Maranto, R.2
Milliman, S.3
-
32
-
-
0141845918
-
-
New York, NY: University Press of America
-
Holcomb, J. H. (1993). Educational marketing. New York, NY: University Press of America.
-
(1993)
Educational Marketing
-
-
Holcomb, J.H.1
-
33
-
-
84885003009
-
Environmental scanning and the informationgathering behavior of headteachers
-
Holmes, G., McElwee, G., & Thomas, R. (1995). Environmental scanning and the informationgathering behavior of headteachers. International Journal of Educational Management, 9(5), 27-30.
-
(1995)
International Journal of Educational Management
, vol.9
, Issue.5
, pp. 27-30
-
-
Holmes, G.1
McElwee, G.2
Thomas, R.3
-
35
-
-
84973730659
-
The practice of educational marketing in schools
-
James, C., & Phillips, P. (1995). The practice of educational marketing in schools. Educational management and administration, 23(2), 75-88.
-
(1995)
Educational Management and Administration
, vol.23
, Issue.2
, pp. 75-88
-
-
James, C.1
Phillips, P.2
-
36
-
-
21944442402
-
Consumer responses to rumors: Good news, bad news
-
Kamins, M. A., Folkes, V. S., & Perner, L. (1997). Consumer responses to rumors: Good news, bad news. Journal of Consumer Psychology, 6(2), 165-187.
-
(1997)
Journal of Consumer Psychology
, vol.6
, Issue.2
, pp. 165-187
-
-
Kamins, M.A.1
Folkes, V.S.2
Perner, L.3
-
37
-
-
0003048219
-
Market orientation: The construct, research propositions, and managerial implications
-
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54, 1-18.
-
(1990)
Journal of Marketing
, vol.54
, pp. 1-18
-
-
Kohli, A.K.1
Jaworski, B.J.2
-
42
-
-
84884993305
-
Joseph fine tunes the M & S brand promise
-
Lewis, E. (2002). Joseph fine tunes the M & S brand promise. Brand Strategy, 160, 14.
-
(2002)
Brand Strategy
, vol.160
, pp. 14
-
-
Lewis, E.1
-
43
-
-
70349633241
-
Marketing tactics and parents' loyalty: The mediating role of school image
-
Li, C. K., & Hung, C. H. (2009). Marketing tactics and parents' loyalty: The mediating role of school image. Journal of Educational Administration, 47(4), 477-489.
-
(2009)
Journal of Educational Administration
, vol.47
, Issue.4
, pp. 477-489
-
-
Li, C.K.1
Hung, C.H.2
-
44
-
-
0012088620
-
Achieving responsiveness
-
J. Lumpy & N. Foskett (Eds.), London: Paul Chapman
-
Lumby, J. (1999). Achieving responsiveness. In J. Lumpy & N. Foskett (Eds.), Managing external relations in schools and colleges (pp. 193-207). London: Paul Chapman.
-
(1999)
Managing External Relations in Schools and Colleges
, pp. 193-207
-
-
Lumby, J.1
-
45
-
-
0035285727
-
In all our interests: Internal marketing at Northwark Park school
-
Maguire, M., Ball, S. J., & Mcrae, S. (2001). In all our interests: internal marketing at Northwark Park school. British Journal of Sociology of Education, 22(1), 35-50.
-
(2001)
British Journal of Sociology of Education
, vol.22
, Issue.1
, pp. 35-50
-
-
Maguire, M.1
Ball, S.J.2
McRae, S.3
-
46
-
-
41549096508
-
Australian educational institutions' international markets: A correspondence analysis
-
Mazzarol, T. W., & Soutar, G. N. (2008). Australian educational institutions' international markets: A correspondence analysis. International Journal of Educational Management, 22(3), 229-238.
-
(2008)
International Journal of Educational Management
, vol.22
, Issue.3
, pp. 229-238
-
-
Mazzarol, T.W.1
Soutar, G.N.2
-
47
-
-
84885013380
-
Impact of promotion on students' enrollment: A case of private schools in Pakistan
-
Nawaz-Khan, S., & Qureshi, I. M. (2010). Impact of promotion on students' enrollment: A case of private schools in Pakistan. International Journal of Marketing Studies, 2(2), 267-274.
-
(2010)
International Journal of Marketing Studies
, vol.2
, Issue.2
, pp. 267-274
-
-
Nawaz-Khan, S.1
Qureshi, I.M.2
-
48
-
-
0141860856
-
The emergence of educational marketing: Lessons from the experiences of Israeli principals
-
Oplatka, I. (2002a). The emergence of educational marketing: Lessons from the experiences of Israeli principals. Comparative Education Review, 46(2), 211-233.
-
(2002)
Comparative Education Review
, vol.46
, Issue.2
, pp. 211-233
-
-
Oplatka, I.1
-
49
-
-
84885006823
-
Secondary school brochures: What they tell us about diversity in a local educational arena
-
Oplatka, I. (2002b). Secondary school brochures: What they tell us about diversity in a local educational arena. Education and Society, 20(3), 45-60.
-
(2002)
Education and Society
, vol.20
, Issue.3
, pp. 45-60
-
-
Oplatka, I.1
-
50
-
-
33846944998
-
The place of the 'open house' in the school choice process: Insights from Canadian parents, children and teachers
-
Oplatka, I. (2007). The place of the 'open house' in the school choice process: Insights from Canadian parents, children and teachers. Urban Education, 42(2), 163-184.
-
(2007)
Urban Education
, vol.42
, Issue.2
, pp. 163-184
-
-
Oplatka, I.1
-
51
-
-
1842852948
-
The voice of teachers in marketing their school: Personal perspectives in competitive environments
-
Oplatka, I., Hemsley-Brown, J., & Foskett, N. H. (2002). The voice of teachers in marketing their school: personal perspectives in competitive environments. School Leadership and Management, 22(2), 177-196.
-
(2002)
School Leadership and Management
, vol.22
, Issue.2
, pp. 177-196
-
-
Oplatka, I.1
Hemsley-Brown, J.2
Foskett, N.H.3
-
53
-
-
22844456677
-
The politics of school choice research: Fact, fiction and statistics
-
Powers, J. M., & Cookson, P. W. (1999). The politics of school choice research: Fact, fiction and statistics. Educational Policy, 13(1-2), 104-122.
-
(1999)
Educational Policy
, vol.13
, Issue.1-2
, pp. 104-122
-
-
Powers, J.M.1
Cookson, P.W.2
-
54
-
-
84884994357
-
'Adam smith meets Walt Disney': School image on the World Wide Web
-
Smith, A. (2007). 'Adam smith meets Walt Disney': School image on the World Wide Web. Journal of Educational Administration and History, 39(1), 63-80.
-
(2007)
Journal of Educational Administration and History
, vol.39
, Issue.1
, pp. 63-80
-
-
Smith, A.1
-
55
-
-
53149110059
-
Managing internal marketing in a New Zealand language school: Some important lessons for all educational leaders
-
Stachowski, C. A. (2008). Managing internal marketing in a New Zealand language school: Some important lessons for all educational leaders. Management in Education, 22(4), 31-38.
-
(2008)
Management in Education
, vol.22
, Issue.4
, pp. 31-38
-
-
Stachowski, C.A.1
-
56
-
-
0040577753
-
Education for sale: A semiotic analysis of school prospectuses and other forms of educational marketing
-
Symes, C. (1998). Education for sale: A semiotic analysis of school prospectuses and other forms of educational marketing. Australian Journal of Education, 42(2), 133-152.
-
(1998)
Australian Journal of Education
, vol.42
, Issue.2
, pp. 133-152
-
-
Symes, C.1
-
57
-
-
84885011226
-
The correlation between school marketing strategy and the school image of vocational high schools
-
Tai, D. W. S., Wang, J. W. C., & Huang, C. E. (2007). The correlation between school marketing strategy and the school image of vocational high schools. The business Review, 8(2), 191-197.
-
(2007)
The Business Review
, vol.8
, Issue.2
, pp. 191-197
-
-
Tai, D.W.S.1
Wang, J.W.C.2
Huang, C.E.3
-
58
-
-
0035586810
-
Fellow travelers and true believers: A case study of religion and politics in Alberta schools
-
Taylor, A. (2001). Fellow travelers and true believers: A case study of religion and politics in Alberta schools. Journal of Education Policy, 16(1), 15-37.
-
(2001)
Journal of Education Policy
, vol.16
, Issue.1
, pp. 15-37
-
-
Taylor, A.1
-
59
-
-
79952608060
-
Job involvement and job statisfaction as mediators: The effect of internal marketing on orgnaizational commitment
-
Ting, S. C. (2011). Job involvement and job statisfaction as mediators: The effect of internal marketing on orgnaizational commitment. Educational Administration Quarterly, 47(2), 353-382.
-
(2011)
Educational Administration Quarterly
, vol.47
, Issue.2
, pp. 353-382
-
-
Ting, S.C.1
-
60
-
-
0012057986
-
Responding to the consumer: Parental choice and school effectiveness
-
Woods, P. (1993). Responding to the consumer: Parental choice and school effectiveness. School Effectiveness and School Improvement, 4(3), 205-229.
-
(1993)
School Effectiveness and School Improvement
, vol.4
, Issue.3
, pp. 205-229
-
-
Woods, P.1
-
61
-
-
0003272584
-
School responses to the quasi-market
-
J. M. Halstead (Ed.), London: Kogan Page
-
Woods, P. (1994). School responses to the quasi-market. In J. M. Halstead (Ed.), Parental choice and education. London: Kogan Page.
-
(1994)
Parental Choice and Education
-
-
Woods, P.1
-
62
-
-
0041108062
-
Dynamics of competition - The effects of local competitive arenas on schools
-
C. Pole & R. Chawla-Duggan (Eds.), London: Falmer Press
-
Woods, P., Bagley, C., & Glatter, R. (1996). Dynamics of competition - The effects of local competitive arenas on schools. In C. Pole & R. Chawla-Duggan (Eds.), Reshaping education in the 1990s: perspectives on secondary education. London: Falmer Press.
-
(1996)
Reshaping Education in the 1990s: Perspectives on Secondary Education
-
-
Woods, P.1
Bagley, C.2
Glatter, R.3
|