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Volumn 19, Issue 1, 2005, Pages 59-66

Strategic marketing planning in international schools

Author keywords

Education; International organizations; Marketing planning; Schools; Strategic planning

Indexed keywords


EID: 18844437040     PISSN: 0951354X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09513540510574957     Document Type: Article
Times cited : (17)

References (21)
  • 1
    • 18844367951 scopus 로고    scopus 로고
    • Strategies and plans for marketing international schools
    • Barlow, A. (1996), "Strategies and plans for marketing international schools", International Schools Journal, Vol. 16 No. 1, pp. 58-65.
    • (1996) International Schools Journal , vol.16 , Issue.1 , pp. 58-65
    • Barlow, A.1
  • 3
    • 18844389201 scopus 로고    scopus 로고
    • Silly theories
    • TES Scotland, letters page
    • Boyd, B. (2002), "Silly theories", The Times Educational Supplement, 15 November, TES Scotland, letters page.
    • (2002) The Times Educational Supplement , Issue.15
    • Boyd, B.1
  • 4
    • 18844372506 scopus 로고    scopus 로고
    • Long-range and strategic planning
    • Brown, G. Association for the Advancement of International Education New Wilmington, PA
    • Brown, G. (2000), "Long-range and strategic planning", in Brown, G. (Ed.), Memo to the Board, Association for the Advancement of International Education, New Wilmington, PA.
    • (2000) Memo to the Board
    • Brown, G.1
  • 8
    • 0141845908 scopus 로고
    • Open University Press Milton Keynes
    • Gray, L. (1991), Marketing Education, Open University Press, Milton Keynes.
    • (1991) Marketing Education
    • Gray, L.1
  • 9
    • 6544283378 scopus 로고    scopus 로고
    • The management of development planning in international schools
    • Leggate, P. and Thompson, J. (1997), "The management of development planning in international schools", International Journal of Educational Management, Vol. 11 No. 6, pp. 268-73.
    • (1997) International Journal of Educational Management , vol.11 , Issue.6 , pp. 268-273
    • Leggate, P.1    Thompson, J.2
  • 11
    • 18844431061 scopus 로고    scopus 로고
    • Great schools from steadfast roots do grow
    • McPartlin, S. (2001), "Great schools from steadfast roots do grow", The Times Educational Supplement, 20 April.
    • (2001) The Times Educational Supplement , Issue.20
    • McPartlin, S.1
  • 12
    • 18844456261 scopus 로고    scopus 로고
    • Best laid plans are joined up
    • TES Governors
    • Martin, J. (2002), "Best laid plans are joined up", The Times Educational Supplement, 19 April, TES Governors.
    • (2002) The Times Educational Supplement , Issue.19
    • Martin, J.1
  • 13
    • 18844461167 scopus 로고    scopus 로고
    • Carrying on as if nothing will change
    • TES Scotland
    • Mitchell, J. (2002), "Carrying on as if nothing will change", The Times Educational Supplement, 30 August, TES Scotland.
    • (2002) The Times Educational Supplement , Issue.30
    • Mitchell, J.1
  • 14
    • 18844430517 scopus 로고    scopus 로고
    • EIS wants realistic school planning
    • TES Scotland
    • Munro, N. (2001), "EIS wants realistic school planning", The Times Educational Supplement, 30 November, TES Scotland.
    • (2001) The Times Educational Supplement , Issue.30
    • Munro, N.1
  • 17
    • 18844368497 scopus 로고    scopus 로고
    • "Relocation and developmental progress", University of Bath, Bath, unpublished paper
    • Pearce, R. (2000), "Relocation and developmental progress", University of Bath, Bath, unpublished paper.
    • (2000)
    • Pearce, R.1
  • 19
    • 84990376802 scopus 로고    scopus 로고
    • Collaboration with community 'minimal'
    • TES Research Briefing
    • Thornton, K. (1999), "Collaboration with community 'minimal'", The Times Educational Supplement, 17 August, TES Research Briefing.
    • (1999) The Times Educational Supplement , Issue.17
    • Thornton, K.1
  • 21
    • 18844450172 scopus 로고    scopus 로고
    • "Public relations activity in international schools: towards a greater understanding of how this type of school functions as a distinct class of institution", PhD thesis, University of Southampton, Southampton
    • Bunnell, T. (2003), "Public relations activity in international schools: towards a greater understanding of how this type of school functions as a distinct class of institution", PhD thesis, University of Southampton, Southampton.
    • (2003)
    • Bunnell, T.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.