Marketing tactics and parents' loyalty: The mediating role of school image

Journal of Educational Administration

Volumn 47, Issue 4, 2009, Pages 477-489

  Li, Chung Kai ^a   Hung, Chia Hung ^a  

^a LING TUNG UNIVERSITY   (Taiwan)

Author keywords

Marketing strategy; Parents; Schools; Taiwan

Indexed keywords

EID: 70349633241     PISSN: 09578234     EISSN: None     Source Type: Journal    
DOI: 10.1108/09578230910967455     Document Type: Article

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