The voice of teachers in marketing their school: Personal perspectives in competitive environments

School Leadership and Management

Volumn 22, Issue 2, 2002, Pages 177-196

  Oplatka, Izhar ^a   Hemsley Brown, Jane ^b   Foskett, Nick H ^c  

^a BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

^b NATIONAL FOUNDATION FOR EDUCATIONAL RESEARCH   (United Kingdom)

^c UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1842852948     PISSN: 13632434     EISSN: None     Source Type: Journal    
DOI: 10.1080/1363243022000007746     Document Type: Article

References (10)

1. Farrell, F. (2001) Postmodernism and educational marketing. Educational Management and Administration, 29:2, pp. 169-179.
2. Foskett, N. (1998) Schools and marketization. Educational Management and Administration, 26:2, pp. 197-210.
3. Fullan, M. (2000) The return of large-scale reform. Journal of Educational Change, 1:1, pp. 5-28.
4. Hargreaves, D. (1996) Diversity and choice in school education: a modified libertarian approach. Oxford Review of Education, 22:2, pp. 131-141.
5. Hartley, D. (1999) Marketing and the 're-enchantment' of school management. British Journal of Sociology of Education, 20:3, pp. 309-323.
6. Herbert, D. (2000) School choice in the local environment: heads as gatekeepers on an uneven playing field. School Leadership & Management, 20:1, pp. 79-97.
7. James, C. and Phillips, P. (1995) The practice of educational marketing in schools. Educational Management and Administration, 23:2, pp. 75-88.
8. Maguire, M., Ball, S. J. and Mcrae, S. (2001) In all our interests: internal marketing at Northwark Park school. British Journal of Sociology of Education, 22:1, pp. 35-50.
9. Oplatka, I., Bargal, D. and Inbar, D. (2001) The process of self-renewal among women heads in mid-career. Journal of Educational Administration, 39:1, pp. 77-94.
10. Walford, G. (1996) School choice and the quasi-market. Oxford Studies in Comparative Education, 6:1, pp. 7-15.