secondary school prospectuses and educational markets

Cambridge Journal of Education

Volumn 28, Issue 1, 1998, Pages 21-35

  Hesketh, Anthony J ^a   Knight, Peter T ^b  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b LANCASTER UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0009088795     PISSN: 0305764X     EISSN: 14693577     Source Type: Journal    
DOI: 10.1080/0305764980280103     Document Type: Article

References (23)

1. Baker, M.J., 1992. Marketing Strategy and Management, 2nd Edn, Basingstoke: Macmillan.
2. Ball, S.J., Bowe, R., and Gewirtz, S., 1996. School choice, social class and distinction: the realization of social advantage in education. Journal of Education Policy, 11(1): 89–112.
3. Bell, A., 1991. The Language of the News Media, Oxford: Blackwell.
4. Boulton, P., and Coldron, J., 1996. Does the rhetoric work? Parental responses to new right policy assumptions. British Journal of Educational Studies, 44: 296–306.
5. Coldron, J., and Boulton, P., 1991. Happiness as a criterion of parents’ choice of schools’. Journal of Education Policy, 6: 169–178.
6. Crowley, D., and Mitchell, D., eds. 1994. Communication Theory, Cambridge: Polity Press.
7. Davis, M.D., 1970. Game Theory: a nontechnical introduction, New York: Basic Books.
8. Deem, R., Behony, K., and Heath, S., 1994. Governors, schools and the miasma of the market. British Educational Research Journal, 20: 535–549.
9. Department of Education and Science. 1991. Parent's Charter, London: Department of Education and Science.
10. Department for Education. 1994. Our Children's Education, London: Department for Education.
11. Foskett, N.H., and Hesketh, A.J., 1996. Student Decision‐making and the Post‐16 Market Place, Southampton: Centre for Research in Education Marketing.
12. Gewirtz, S., Bowe, R., and Ball, S.J., 1994. Parents, privilege and the education market. Research Papers in Education, 91(1): 3–29.
13. Gewirtz, S., Ball, S.J., and Bowe, R., 1995. Markets, Choice and Equity in Education, Basingstoke: Open University Press.
14. Harrison, C., 1980. Readability in the Classroom, Cambridge: Cambridge University Press.
15. Hunter, J., 1991. Which school? A study of parents’ choice of secondary school. Educational Research, 32(1): 30–41.
16. Knight, P., 1992. Secondary schools in their own words. Cambridge Journal of Education, 22: 55–68.
17. Kotler, P., 1991. Marketing Management: analysis, planning, implementation and control, 7th edn, Englewood Cliffs, NJ: Prentice Hall.
18. Maguire, M., Macrae, S., and Ball, S.J., Open days and brochures: marketing tactics in the post‐16 sector. Paper presented to the British Educational Research Association. September13, Lancaster.
19. Menter, I., Muschamp, Y., Nicholls, P., Ozga, J., and Pollard, A., 1997. Work and Identity in the Primary School, Buckingham: Open University Press.
20. Morris, H.G., and Cowan, P.C., 1996. The State Schools Book: a critique of a league table. British Educational Research Journal, 22: 241–249.
21. West, A., 1994. “ Choosing schools‐‐the consumers’ perspective ”. In Parental Choice and Education, Edited by: Halstead, J.M., London: Kogan Page.
22. West, A., and Varlaam, A., 1991. Choosing a secondary school: parents of junior school children. Educational Research, 33(1): 2–30.
23. Zagare, F.C., 1984. Game Theory: concepts and application, Beverly Hills, CA: Sage.