Socio cultural change - The key to social marketing success? A case study of increasing exercise in working class communities

International Journal of Health Promotion and Education

Volumn 48, Issue 2, 2010, Pages 52-57

  Spotswood, F ^a   Tapp, A ^a  

^a UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

Author keywords

Culture; Norms; Physical activity; Social class

Indexed keywords

ARTICLE; CULTURAL ANTHROPOLOGY; EXERCISE; HABIT; HEALTH BEHAVIOR; HEALTH PRACTITIONER; HUMAN; INTERVIEW; PHYSICAL ACTIVITY; QUALITATIVE RESEARCH; SOCIAL CLASS; SOCIAL MARKETING; WORK;

EID: 77951849214     PISSN: 14635240     EISSN: None     Source Type: Journal    
DOI: 10.1080/14635240.2010.10708182     Document Type: Article

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