Fresh ideas: Services thinking for social marketing

Journal of Social Marketing

Volumn 3, Issue 3, 2013, Pages 223-238

  Russell Bennett, Rebekah ^a   Wood, Matthew ^b   Previte, Jo ^c  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

^b UNIVERSITY OF BRIGHTON   (United Kingdom)

^c UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Customer value; Midstream marketing; Service dominant logic; Services marketing; Social marketing

Indexed keywords

EID: 84884734582     PISSN: 20426763     EISSN: 20426771     Source Type: Journal    
DOI: 10.1108/JSOCM-02-2013-0017     Document Type: Article

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