Marketing social marketing

Journal of Social Marketing

Volumn 2, Issue 2, 2012, Pages 94-102

  Wood, Matthew ^a  

^a UNIVERSITY OF BRIGHTON   (United Kingdom)

Author keywords

Behaviour change; Non profit marketing; Public services; Social marketing

Indexed keywords

EID: 84878584524     PISSN: 20426763     EISSN: 20426771     Source Type: Journal    
DOI: 10.1108/20426761211243937     Document Type: Article

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