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Volumn 2, Issue 2, 2012, Pages 94-102

Marketing social marketing

Author keywords

Behaviour change; Non profit marketing; Public services; Social marketing

Indexed keywords


EID: 84878584524     PISSN: 20426763     EISSN: 20426771     Source Type: Journal    
DOI: 10.1108/20426761211243937     Document Type: Article
Times cited : (56)

References (29)
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.