The nature and understanding of value: A service-dominant logic perspective

Review of Marketing Research

Volumn 9, Issue , 2012, Pages 1-12

  Vargo, Stephen L ^a   Lusch, Robert F ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84884805626     PISSN: 15486435     EISSN: 19447035     Source Type: Book Series    
DOI: 10.1108/S1548-6435(2012)0000009005     Document Type: Article

References (18)

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