The neural and psychological basis of herding in purchasing books online: An event-related potential study

Cyberpsychology, Behavior, and Social Networking

Volumn 13, Issue 3, 2010, Pages 321-328

  Chen, Mingliang ^a   Ma, Qingguo ^a   Li, Minle ^a   Dai, Shenyi ^a   Wang, Xiaoyi ^a   Shu, Liangchao ^a  

^a ZHEJIANG UNIVERSITY   (China)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ARTICLE; BRAIN CORTEX; COMMERCIAL PHENOMENA; CONSUMER; DECISION MAKING; EVOKED RESPONSE; FEMALE; GROUP PROCESS; HUMAN; MALE; PERCEPTION; PHYSIOLOGY; PSYCHOLOGICAL ASPECT; REFERENCE VALUE;

ADULT; CEREBRAL CORTEX; COMMERCE; CONSUMER PARTICIPATION; DECISION MAKING; EVOKED POTENTIALS; FEMALE; GROUP PROCESSES; HUMANS; MALE; REFERENCE VALUES; SOCIAL PERCEPTION; YOUNG ADULT;

EID: 77955632259     PISSN: 21522715     EISSN: 21522723     Source Type: Journal    
DOI: 10.1089/cyber.2009.0142     Document Type: Article

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