Value creation from a food traceability system based on a hierarchical model of consumer personality traits

British Food Journal

Volumn 115, Issue 9, 2013, Pages 1361-1380

  Chang, Aihwa ^a   Tseng, Chung Hui ^b   Chu, Min yeh ^c  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

^b TAMKANG UNIVERSITY   (Taiwan)

^c Department of Collaborative Commerce   (Taiwan)

Author keywords

Consumer behaviour; Food safety; Personality

Indexed keywords

EID: 84884519366     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/BFJ-11-2011-0286     Document Type: Article

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