Identifying the personality characteristics of healthy eaters and exercisers: A hierarchical model approach

Health Marketing Quarterly

Volumn 23, Issue 1, 2006, Pages 21-42

  Adams, Troy B ^a   Mowen, John C ^b  

^a ROCKY MOUNTAIN UNIVERSITY OF HEALTH PROFESSIONS   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Exercise; Healthy eating; Personality characteristics; Social marketing; Tailored messaging

Indexed keywords

ADULT; ARTICLE; EXERCISE; FEEDING BEHAVIOR; FEMALE; HEALTH BEHAVIOR; HUMAN; MALE; MIDDLE AGED; PERSONALITY TEST; QUESTIONNAIRE; UNITED STATES;

ADULT; EXERCISE; FEEDING BEHAVIOR; FEMALE; HEALTH BEHAVIOR; HUMANS; MALE; MIDDLE AGED; MIDWESTERN UNITED STATES; PERSONALITY ASSESSMENT; QUESTIONNAIRES;

EID: 33746925953     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v23n01_03     Document Type: Article

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