Outcome-based contracts as new business model: The role of partnership and value-driven relational assets

Industrial Marketing Management

Volumn 42, Issue 5, 2013, Pages 730-743

  Ng, Irene C L ^a   Ding, David Xin ^b   Yip, Nick ^c  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b UNIVERSITY OF HOUSTON   (United States)

^c UNIVERSITY OF EAST ANGLIA   (United Kingdom)

Author keywords

Equipment based service; New business model; Outcome based contracts; Relational assets; Value

Indexed keywords

EID: 84884167464     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.05.009     Document Type: Article

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