Assembling market representations

Marketing Theory

Volumn 13, Issue 3, 2013, Pages 245-261

  Diaz Ruiz, Carlos Adrian ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

Market intelligence; market representations; market research; market studies; marketing practice; representational practices

Indexed keywords

EID: 84882990326     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593113487744     Document Type: Article

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