Estimating demand heterogeneity using aggregated data: An application to the frozen pizza category

Marketing Science

Volumn 28, Issue 2, 2009, Pages 356-372

  Albuquerque, Paulo ^a   Bronnenberg, Bart J ^b  

^a UNIVERSITY OF ROCHESTER   (United States)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

Demand estimation; Generalized method of moments; New products; Random coefficients logit model

Indexed keywords

EID: 67449111204     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0403     Document Type: Article

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