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Strategic Direction
Volumn 28, Issue 6, 2012, Pages 24-27
New media needs new marketing: Social networking challenges traditional methods
[No Author Info available]
Author keywords

Advertising; Brands; Customer choice; Feedback; Internet; Marketing; Social media; Social networking; Strategic marketing
Indexed keywords

EID: 84859703841     PISSN: 02580543     EISSN: None     Source Type: Journal    
DOI: 10.1108/02580541211224085     Document Type: Review
Times cited : (7)
References (3)
  • 1
    • 78751493611 scopus 로고    scopus 로고
    • Branding in the digital age: You're spending your money in all the wrong places
    • ISSN 0017-8012
    • Edelman, D.C. (2010), "Branding in the digital age: you're spending your money in all the wrong places" in Harvard Business Review, December, pp. 62-9, ISSN 0017-8012.
    • (2010) Harvard Business Review , Issue.December , pp. 62-69
    • Edelman, D.C.1
  • 2
    • 80052580678 scopus 로고    scopus 로고
    • Social networks and opportunity recognition: A cultural comparison between Taiwan and the United States
    • ISSN 1097-0266
    • Ma, R., Huang, Y. and Shenkar, O. (2011), "Social networks and opportunity recognition: a cultural comparison between Taiwan and the United States" in Strategic Management Journal, Vol. 32, 11, November, pp. 1183-205, ISSN 1097-0266.
    • (2011) Strategic Management Journal , vol.32 , Issue.11 November , pp. 1183-1205
    • Ma, R.1    Huang, Y.2    Shenkar, O.3
  • 3
    • 84859726172 scopus 로고    scopus 로고
    • Social networking: The corporate value proposition
    • May/June ISSN 1481-8248
    • Sexsmith, J. and Angel, R. (2011), "Social networking: the corporate value proposition", Ivey Business Journal, May/June, ISSN 1481-8248.
    • (2011) Ivey Business Journal
    • Sexsmith, J.1    Angel, R.2

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.