The potential of social media for luxury brand management

Marketing Intelligence and Planning

Volumn 30, Issue 7, 2012, Pages 687-699

  Jin, Seung A Annie ^a  

^a BOSTON COLLEGE   (United States)

Author keywords

Brand management; Consumer behaviour; Facebook; Functional theories of attitude; Luxury brands; Social media; Social networking sites; User generated content

Indexed keywords

EID: 84867189903     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501211273805     Document Type: Article

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