Customer integration strategies for innovation projects: Anticipation and brokering

International Journal of Technology Management

Volumn 48, Issue 1, 2009, Pages 1-23

  Sandmeier, Patricia ^a,b  

^a ABB SWITZERLAND LTD   (Switzerland)

^b ABB Ltd ^*

Author keywords

Anticipation, innovation brokering; Customer integration; Customer integration strategy; Degree of newness; Industry establishedness; Innovation process; New product development; NPD; Product innovation

Indexed keywords

INTEGRATION; PRODUCT DEVELOPMENT; SALES;

ANTICIPATION, INNOVATION BROKERING; CUSTOMER INTEGRATIONS; DEGREE OF NEWNESS; INNOVATION PROCESS; NEW PRODUCT DEVELOPMENT; PRODUCT INNOVATION;

PLANNING;

EID: 64549137304     PISSN: 02675730     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJTM.2009.024597     Document Type: Article

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