Impact of strategic type on success measures for product development projects

Journal of Product Innovation Management

Volumn 26, Issue 1, 2009, Pages 71-85

  Manion, Michael T ^a   Cherion, Joseph ^b  

^a UNIVERSITY OF WISCONSIN PARKSIDE   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

CONTEXTUALIZE; DEVELOPMENT PROJECTS; FINANCIAL SERVICES; FIRM STRATEGIES; HYBRID TYPES; KEY DETERMINANTS; MARKET ENTRIES; MARKET PENETRATIONS; NEW PRODUCTS; PERFORMANCE MEASURES; PRODUCT LINES; PRODUCT RETURNS; PROJECT PERFORMANCES; PROJECT SUCCESSES; SUCCESS MEASURES; UNIT VOLUMES;

CUSTOMER SATISFACTION; PAPER; PRODUCT DEVELOPMENT; PROJECT MANAGEMENT; SURVEYS;

MARKETING;

EID: 57749114604     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2009.00335.x     Document Type: Article

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