Using value modeling to evaluate social media messages: The case of hurricane irene

Public Relations Review

Volumn 39, Issue 3, 2013, Pages 185-192

  Freberg, Karen ^a   Saling, Kristin ^b   Vidoloff, Kathleen G ^c   Eosco, Gina ^d  

^a UNIVERSITY OF LOUISVILLE   (United States)

^b UNITED STATES MILITARY ACADEMY   (United States)

^c OREGON HEALTH AUTHORITY   (United States)

^d Department of Obstetrics Gynecology   (United States)

Author keywords

Crisis communications; Reputation management; Social media; Value modeling techniques

Indexed keywords

EID: 84878376071     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2013.02.010     Document Type: Article

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